The random associations of the internet are one of the things that make it so attractive to users. One never knows where one will land. Can be like a surprise gift every time you log on. Might also be what is shortening our attention spans. In just a few minutes yesterday, I happened across a sidebar "Born Today" list on a literary blog that informed me it was Umberto Eco's birthday which reminded me to check if I added in those Eco books of mine on to my Library Thing book list. I then discovered I had not added them yet but found some lists of other users' Eco lists and saw a book I had not read and do not own so I cruised over to Amazon to check if the book is currently in print/available where I typed in "Umberto Eco" and discovered these new Amazon Author Stores. Surfing is a run-on sentence.
On December 29, Amazon unveiled the beta version of approximately 2,500 individual author stores:
